Brand Strategy,
& Brand Identity Design
we know why you’re here
You want an audience-aligned, iconic,
& timeless brand identity
Let’s get real, regardless of if you’ve been in business for just 6 weeks, or are going 8 years strong there is something happening. You know there is an increasing importance around having a strong brand identity to create that connection with your ideal audience.
But what you don’t know is how you go from over here to that spot over there where your brand is positioned in a way that has your audience hitting ‘add to cart’ with every new release and begging to be added to your waitlist for the next launch.
WE CAN HELP & WE WILL EVEN LET YOU IN ON THE SECRET
There is more to your brand than just a well-designed logo and a killer sales page
(although we can help with that too)
In the world of branding, strategy is the guiding star that leads to success. It’s what separates the fleeting trends from the timeless legends. By defining a clear brand strategy, you’re not just creating a look or a feel; you’re building a promise, a personality, and a position that sets you apart in a crowded marketplace. It’s the strategic thinking behind the visuals that ensures your brand not only captures attention but also captures hearts, turning passive onlookers into passionate advocates. Are you ready for it?
Us too, so let’s get started.
“I would say that Kelsey is very organized and communicative. I would say that she listens and takes feedback very well - changes course well and asks the questions to make sure that you and her are on the same page. She puts time in letting you know her thoughts on a design, and makes herself available to talk anytime! She has a point a view which is SO helpful especially when you are stuck between choices.”
ASHLEY JEFFERSON
Brand Essentials Kit
Available for both service-based and product-based businesses, our brand essentials kit allows you to get a professional branding package with a quick timeframe and easier investment.
Whether you’ve been in business for a couple of months or are entering year two; the brand essentials kit will help get your business look professional and differentiate from your competition.
STARTING AT: $997 USD
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Prepwork + 3 DAYS
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+ Discovery Call
+ Brand Questionnaire
+ Creative Direction
+ Primary Logo
+ Submark Logo
+ Color Palette
+ Typography Selection
+ Brand Board
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• No physical printing is included
• Desktop/Web licenses for fonts or graphics. Links will be provided in the brand style guide and it is the responsibility of the client to purchase due to font licensing.
• Source/raw files
Brand Identities
Available for both service-based and product-based businesses, our brand identities package is for those with 5 or fewer years in business who are ready to level up with professional branding services.
Whether you’re on the steady path toward scalable growth or are preparing for a pivot to a new audience or industry, custom branding will help point your business in the right direction.
STARTING AT: $3,500 USD
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Prepwork + 5-6 Weeks
(timeline extended in this package due to brand strategy and drawing of custom logotypes for each logo concept)
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+ Discovery Call
+ Brand Questionnaire
+ Creative Direction
+ Brand Strategy
Workshop with Kelsey+ Mood Board
+ Primary Logotype
(this package includes a custom logotype for your identity - meaning we will draw the letters for your logo from scratch)
+ Secondary Logotype
+ Brand Mark
+ Brand Pattern
+ Color Palette
+ Typography Selection
+ Brand Guidelines
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• No physical printing is included
• Desktop/Web licenses for fonts or graphics. Links will be provided in the brand style guide and it is the responsibility of the client to purchase due to font licensing.
• Source/raw files
[The new branding] It's clear, crisp and represents not only me, but my new brand/business! For someone on the fence about working with Kelsey; Just do it! She's organized, talented and easy to work with. Thank you for your well thought out client process! It was a breeze to work with you.”
CARLA CATHERWOOD
HERE’S OUR SUPERPOWER
As a design studio, we focus on the type
Think of it like this: designers might spend ages crafting the perfect type suite for their projects, creating stunning combos that make you stop and stare. But here’s the deal—when type is the backbone of your brand, it elevates you to a whole other level. It’s what makes your brand not just seen, but remembered. Timeless, unique, and a step ahead of the competition.
And let’s get real, as Shrek famously put it, “onions have layers,” and darling, so does your branding. Every layer we add, from the strategic foundation rooted in your brand’s story and attributes, to the nuanced decisions about your Logo Suite, color palette, and the design of your collateral, it all builds up to create a brand that’s not just aligned with your audience but resonates with them on a deeper level. Let’s make your brand the kind that leaves a mark.
HOW WE DESIGN
Why choose a custom logotype:
✓ Fully custom logotypes = a truly one-of-a-kind logo for your brand
✓ A recognizable logo has value beyond just being “unique”
✓ Each letter is designed from scratch to ensure that your logotype is infused with your brand essence
✓ Different fonts have different licensing agreements — therefore, totally custom letters ensure your logo will be unique enough for trademarking
STANDARD PROCESS OVERVIEW
01. Getting you onboarded
02. Strategy & Creative Direction
03. Brand Identity Design
04. Collateral Design (if applicable)
05. Website Strategy & Creative Direction
06. Website Design Sprint
07. Offboarding & File Delivery
08. Launch
Commonly Asked Questions
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Each of our packages is custom quoted to ensure it covers the full scope of your deliverables. However, we do have starting rates available above.
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YES! We happily offer no-obligation consultation calls because they allow us to get a better idea of what you’re looking for and how we can help you reach your goals. Start by filling out our client application, and we will get back to you to schedule a call within 48 business hours.
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Inquiry via our contact page or send us an email
Schedule your no obligation consultation call with our lead designer & founder, Kelsey
Review your custom project proposal & select your package
Sign the contract & pay your invoice to secure your spot in our schedule
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We are happy to offer payment plans for each of our package options. All of the options are broken down in the project proposal that you’ll receive from us following your consultation call.
No interest or additional fees are added for those who opt into a payment plan.
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Traditionally, a designer starts with an existing font and modifies it for each client to make it more unique. Here at OneTen, we take a more in-depth approach by designing each letter from scratch to ensure the utmost originality for our clients.
Put simply, a logotype is a custom typeface that is designed specifically for your company.
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Each project we accept at OneTen is slightly different than the next. Though we offer a few standard packages for businesses that need straightforward branding services, we’re more than happy to tailor your proposal to meet your exact specifications based on what we discuss during our consultation call.
OUR CLIENTS HAVE BEEN FEATURED IN
VogueVoyage ATL / Atlanta Journal - Constitution/ Ivy Beauty / Shoutout LA / Aeon Laser / Canvas Rebel / Villa88 Magazine
BEHIND THE SCENE
Obsessed with “watch me design” videos? Us too.
